New York, February 18th, 2026 – The Nine Aurora Beauty Zones is born, a new premium skincare brand that merges dermatological science, ethnobotanical research, and millenary traditions to address one of the most universal challenges: skin health and longevity.
The brand’s vision is clear: not a form of beauty built on instant promises or immediate claims, but an authentic, multicultural, and scientific care journey, capable of accompanying the skin through every stage of life. The mission is summarized in its payoff, “Long Live the Skin,” a declaration of intent and a promise of a new global approach to skincare.
The Research
The result of over five years of studies and travels across more than 50 countries, with over 100,000 data points collected and analyzed according to eight scientific criteria – from skin longevity patterns to low rates of dermatological pathologies, from the cultural use of natural skincare to botanical biodiversity, up to clinical safety and bio absorption – the project gave rise to an innovative protocol designed to accompany the skin through healthy and harmonious aging.
From the comparative analysis of the data emerged the 9 Skin Longevity Zones, regions of the world in which the skin demonstrates an extraordinary ability to maintain elasticity, balance, and luminosity over time.
Based on this study, the Research & Development team selected key ingredients chosen for their properties of regeneration, skin barrier protection, microbiome support, and defense against environmental stressors. The resulting formulas are synergistic, safe, and compatible, vegan, with a percentage of ingredients of natural origin ranging between 90% and 97%, cruelty free, and designed to counteract the signs of aging and the most common skin conditions, such as sensitivity, dryness, loss of tone, and dyschromia.
The Nine Aurora Rituals
The line debuts with a complete and modular system, composed of 9 products and a single skin longevity protocol.
Day Ritual – Protection and nourishment with cleanser, toner, serum, and cream, designed to defend the skin from oxidative and urban stress.
Night Ritual – Regeneration and repair with a gentle cleanser, Fountain of Youth serum, and longevity cream, to stimulate skin renewal processes during sleep.
Targeted eye treatments and intensive masks complete the protocol.
Over the next three years, the brand will expand the range with formulations dedicated to specific skin conditions, developed thanks to the ingredients identified by research in different areas of the world.
Digital Innovation and Personalization
Beyond scientific research applied to formulation, The Nine Aurora Beauty Zones is conceived as a technologically advanced skincare platform, built by integrating over 30 innovative solutions currently considered best-in-class in the beauty and luxury sector.
With SKIN AI, developed in collaboration with Revieve, the brand introduces not only a personalized Skin Longevity Scan, but also the Skin AI Diary: a digital diary that allows, for the first time, observation through artificial intelligence of how the skin evolves over time – up to six months – while following The Nine Aurora rituals.
The experience is supported by a unique digital ecosystem that integrates Gorgias for advanced and highly personalized customer care, LoyaltyLion as the first loyalty program oriented toward refills and continuity of care, Recharge for advanced subscription refill management, BuyerDock and GS1 for product traceability throughout the entire supply chain, Equalweb to ensure an accessible and inclusive digital experience, Klaviyo and Hustler Marketing for sophisticated and deeply personalized CRM automation, as well as a dedicated Talentpop team specialized in premium customer support.
Not a simple e-commerce site, but an intelligent platform that unites science, technology, and relationship, designed to accompany the consumer on a measurable, transparent, and tailor-made skin longevity journey.
A Global Vision of Beauty
The name Aurora symbolizes vitality, diversity, and rebirth. The exclusive color palette – Coral Nine, Violet Nine, and Ivory Nine – evokes the balance between elegance and scientific rigor.
The logo, created by Thomas Berloffa, is inspired by the eternal cycle of the moon: it represents the nine longevity zones and embraces every phase of life, eventually blossoming into a form that breaks the circle. A fusion of timeless symbolism, global beauty heritage, and innovative design, embodying the very vision of the brand.
Thomas Berloffa, lecturer at IULM, has collaborated with organizations such as Salvatore Ferragamo Parfums, L’Oréal Italia, Triennale di Milano, and Marina Abramović. With projects developed in over 20 countries, he combines art, design, and innovation in a language that dialogues with the international landscape.
The Campaign: The Journey Through the 9 Zones
The launch campaign “The Journey Through the 9 Zones” tells the story of the discovery of the Longevity Zones and their ingredients, transforming it into a visual journey that unites science, art, and culture.
The protagonist is Lucrezia Mangilli, winner of Miss World Italy, joined by finalists and models who embody multiculturalism and authenticity. The central message is clear: there is no single Fountain of Youth, but nine have been discovered, each an expression of a different tradition, culture, and biodiversity.
Through the use of a magnifying lens, the protagonists are guided into futuristic 3D worlds created by 3DD Factory, which transform the zones into digital landscapes suspended between science and imagination.
The imagery comes to life thanks to the joint work of Diego Diaz (photography), Marco Gradara (direction), and Blink Fish production, who translated the science of longevity into images of global beauty. Completing the campaign are the ingredient illustrations by artist Valentina Grilli and product photography by Marco Siracusano.
The Team
Leading The Nine Aurora Beauty Zones is Mattia Miglio, an international expert in marketing and digital innovation. Formerly responsible for international marketing at Cosmoprof Worldwide, he is currently Director of Business Development North America at Alibaba.com, a role that allows him to bring to the project a global vision and a strong network within the beauty sector.
Art direction is curated by Thomas Berloffa Design Studio. Production and scientific research are entrusted to Pink Frogs Cosmetics, a historic Italian company and one of the leading skincare R&D organizations at an international level. The launch campaign and communication across the various touchpoints were curated by KFDS, a creative and digital communication agency responsible for production, development of the e-commerce platform, and launch strategy across social channels.
Availability
The line will be launched in selected premium retail locations and through official e-commerce.
The Nine Aurora Beauty Zones brings to Italy and the world a skincare concept that does not chase immediate promises, but is born to ensure skin longevity, skin health, and a new global beauty protocol.
Website: https://thenineaurora.com/
Instagram: https://www.instagram.com/thenineaurora
TikTok: https://www.tiktok.com/@thenineaurora
EU Media and PR: Paolo Landi paolo.landi@creativemedia.it
Founder: Mattia Miglio mattia@thenineaurora.com