Our story
Nine places
where skin
lasts longer.
One question that became a brand.
2015 — Where it began
A front-row seat
to the world of skincare.
The idea took root in 2015, when our founder, Mattia Miglio, began leading global marketing and business development for Cosmoprof — the beauty industry's largest trade-show network. The role sent him around the world: meeting the founders behind skincare brands, the distributors who carry them, and the people who grow, harvest and formulate what goes into every jar. Year after year he learned how skincare is actually made — the ingredients, the formulas, and what each one truly gives the skin.
And one question kept following him home: why does skin age so differently from one place on Earth to another?
2020 — The research
We didn't start with a product.
We started with a map.
In 2020, the question became a research program. We started collecting data — and kept going for five years, across 106 countries, gathering over 100,000 data points on how skin holds its strength, elasticity and balance over time. We tracked the 28 parameters of skin longevity, and we kept returning to the same discovery: in a handful of regions, skin simply lasts longer.
The discovery
Nine regions became our teachers.
We named them the Nine Skin Longevity Zones — from the Amazon Rainforest to Lyngen, from Shizuoka to the Argan Forest. In each, skin indicators revealed greater long-term resilience, and local ingredients showed remarkable effects on skin. Not folklore: measured, compared, and brought back to the lab.
2024 — Nature × science
Tradition supplies the botanicals.
Science makes them accountable.
In 2024, the research became formulation. Our shareholder Pink Frogs Cosmetics opened its laboratories in Italy to the project and, over almost two years, developed the first nine formulas of The Nine Aurora. Together with Mattia Miglio, the team sourced the purest botanicals from the nine regions and combined them with advanced science — 39 zone botanicals and 67 proven actives, 106 ingredients working as one system.
The goal was clear from the start: to launch the first skincare brand focused entirely on skin longevity. That goal is the background of all our research — and every finished formula is clinically and dermatologically tested, with the results published on every product page.
Mattia Miglio · Founder
The formulation laboratory
The founder
“Pieces of the world can be gathered and studied in one place. That idea became the Nine Zones.” Mattia Miglio · Founder
A globetrotter who has traveled 88 countries and counting, a skincare expert with hands-on knowledge of how ingredients are grown, harvested and sourced, and a breast cancer survivor whose experience changed how he understood skin — as the body's largest organ, deserving patient, science-backed care. He led the five years of research behind the Nine Skin Longevity Zones, launched The Nine Aurora in February 2026 in the United States and Italy, and today builds the brand from San Francisco.
February 2026 — The journey begins
We launched in February 2026 in the United States and Italy — and started our journey.