The Nine Aurora Beauty Zones Is Born — A Premium Longevity Skincare Brand
by Paola Cassola – 01/22/2026
Read the full article here:
https://beauty.pambianconews.com/2026/01/nasce-the-nine-aurora-beauty-zones-nuovo-brand-premium-di-skincare/77172
The Nine Aurora Beauty Zones is a new premium skincare brand that combines dermatological science, ethnobotanical research, and ancestral traditions to promote skin health and longevity. With a multicultural vision, the brand aims to support the skin through every stage of life, offering a global and scientific approach under its slogan “Long Live the Skin.” The target audience is women aged 30 to 50, with a spending power of up to €200 per product.
The project is the result of five years of research, during which skin longevity patterns were studied across 50 countries and more than 100,000 data points were analyzed. This research identified the 9 Skin Longevity Zones (Italy, the United States, Norway, Japan, Iceland, Nepal, Brazil, Greece, and Morocco), geographic areas where the skin demonstrates extraordinary elasticity and radiance. Based on these findings, the brand selected 39 natural ingredients for formulations designed to fight the signs of aging and improve overall skin health. Functional actives were then added, bringing each formula to a total of 28 to 56 ingredients.
The brand, built on the pillars of Research, Technology, and Excellence, debuts with a line of nine products structured as a longevity protocol including daytime treatments, nighttime treatments, and targeted products such as eye care and masks. Further expansions are planned in the coming years, reaching a total of 30 references.
“We have a very ambitious business plan,” says founder Mattia Miglio, an international expert in marketing and digital innovation. “In the first year, we forecast revenue of $2.5 million, growing to $15 million over three years. Today we debut with nine products, another 13 will be launched in September 2026, in October we will introduce an innovative hero product developed with an award-winning formula, and later we will launch what we call a ‘targeted care’ line for different ages and skin conditions, reaching a total of 30 products.”
“There are four partners within the company,” Miglio explains. “In Italy we operate as an S.r.l., we have opened a company in the United States, and we raised one million dollars through a capital increase. The partners are Pink Frogs, through its holding company, responsible for production and scientific research; Kifadesign (KFDS), which manages communication and the launch campaign; and Thomas Berloffa Design Studio, which oversees the artistic direction. At the moment, we are looking for a new investor, and a well-known entrepreneur based in New York is currently evaluating entry. Distribution will focus on online sales through the official e-commerce platform and selected premium retail locations, while in Italy and Switzerland it is managed by Surgipeel.”
The start-up’s development goal is to expand into new countries worldwide, as shown by the fact that packaging and the website have already been translated into six languages. “The logo,” Miglio highlights, “has already been translated into Chinese characters, and we have already held discussions with Chinese retailers, opening the doors to the Asian market, which we consider one of our key markets of interest.” A curiosity: in Chinese characters, the number “9” literally means “aurora.”
The brand was introduced through a campaign that immediately went viral. Although it does not yet reveal the products but rather the inspiration behind the creations, it quickly reached one million views on TikTok. The campaign features models such as Lucrezia Mangilli Melito, Miss World Italy.
In addition, the brand introduces Aurora AI, a digital platform that provides advanced skin analysis and personalized recommendations, allowing consumers to build tailored skincare routines. The system, which includes 28 applications, also simulates long-term results, making each treatment highly personalized.
Finally, the brand reveals its green philosophy from the very first use, encouraging consumers to immediately insert their first refill into the packaging, helping establish a sustainable gesture and mindset from the beginning.
